The Challenge

The University of the District of Columbia chose Silhouette Media to help create its new student enrollment campaign for 2018.
The campaign, entitled Faces of UDC, was made up of a series of 15 and 30 second spots for both television and social media – as well as a longer version to be shown during in-person campus visits and on the university’s website.

The approach was to hear from a broad cross-section of the student body by selecting and interviewing individuals to tell us about the key attributes that lead them to choose the University of the District of Columbia.