The Phases of a Video Production

by | Jan 7, 2020 | Uncategorized

 etcand There are a lot of pieces involved in developing compelling video content. Our experience has taught us how to be a lean and efficient production resource, tailoring projects to meet your budget and expectations.

Development

The first step in the process is always to determine the scope and objectives of the piece. This is key to developing the best way to approach the video, creating a realistic budget, and laying out a achievable timeline.  The main questions to answer at this state are:

  • Why do you want a video?

  • Who is the audience?

  • What is the call to action?

  • How will the video be marketed and distributed?

  • How do we measure success?

Pre-Production

Laying the right groundwork is essential to developing a great video. Pre-Production is where we figure out the best game plan for your projects. We decide on the video concept, the look/feel and style, we work closely with you on scripting, casting talent, deciding on locations and set design, and locking down all the other details involved with how the actual video is going to look, sound, and perform.

Production

Now that we have the road map developed in the pre production stage, its time to put it all together in front of the cameras. This is where our professional crew of director of photography, camera operators, sound engineers, lighting techs and others do what they do best to film a great video.

Post-Production

With a solid pre-production plan that has been skillfully executed in the production phase, It’s now time to pull it all together. Our editorial team kicks in to shape your story, handle color correction, record any voice overs, clean up the audio, add music, create graphics and in general make sure your video looks exactly like we planned in pre-production.

Final Deliverable

With the final cut complete and your approval signed off, we can create high quality files of your video that can be used for a variety of outlets, be it for the web, trade shows, broadcast television, etc.

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